New Business Contract with SBC

ETI to create a minimum of fifty (50) additional professional sales positions in East Texas.

Effective Teleservices, Inc. (ETI), a global provider of outsourced customer support services headquartered in Nacogdoches, announced today new agreements for third quarter business in their East Texas centers located in Lufkin and Nacogdoches. These agreements, signed with SBC Services Inc. and Ingenio, Inc. further demonstrate the company's ongoing commitment to increase their market share within the business to business sector of customer management and business process outsourcing (BPO) services.

Under terms of both agreements, ETI will provide outbound telephone services for SBC and Ingenio that will drive increased customer satisfaction, brand loyalty, and operational effectiveness. These agreements confirm ETI's reputation as a favored provider of customer care programs for innovative companies in the communications industries.

ETI's Chief Operating Officer, Matt Rocco stated, "We are very excited about the work we will be doing for SBC and Ingenio. These two agreements will bring a minimum of fifty professional telesales jobs to East Texas."

"By outsourcing to ETI, SBC is depending on the company's legacy of success within the yellow page industry to manage new business sales and drive down acquisition costs of adding new customers," Rocco continued. "We are expecting our Nacogdoches SBC Sales Team, led by Account Manager Veronica Ellison, to deliver outstanding results for our partners at SBC."

"We have also implemented a sales team in the Lufkin call center to support our new partner, Ingenio. www.ingenio.com Under the direction of Account Manager Chris Carnes, this team will be interacting with business owners to introduce them to the suite of services provided by Ingenio," Rocco added.

"The continued growth of ETI's Professional Services Group highlights the ongoing need for experienced sales professionals who can communicate effectively with business owners," said Cindy Edwards, Director of Human Resources. "We are working aggressively to expand our sales team in both centers to keep up with the escalating needs of our clients."

About SBC: SBC Communications Inc. is. a Fortune 50 company whose subsidiaries, operating under the SBC brand, provide a full range of voice, data, networking, e-business, directory publishing and advertising, and related services to businesses, consumers and other telecommunications providers. SBC holds a 60 percent ownership interest in Cingular Wireless, which serves more than 46 million wireless customers. SBC companies provide high-speed DSL Internet access lines to more American consumers than any other provider and are among the nation's leading providers of Internet services. SBC companies also now offer satellite TV service. Additional information about SBC and SBC products and services is available at http://www.sbc.com/.

About Ingenio: Ingenio, Inc is an Internet company enabling buyers and sellers of services and information to connect and transact by leveraging two powerful communications vehicles - the Internet and the telephone. The company's novel technology powers a suite of solutions, including the industry-leading Ingenio Pay Per Call® Advertising Platform and Network, the first and only performance-based advertising system that allows any business to capitalize on the popularity of local Internet search and drive targeted phone leads - rather than clicks - as a fast and effective means for acquiring customers. Privately held and profitable, Ingenio is headquartered in San Francisco, California.

About ETI: Effective Teleservices, Inc. is a leading provider of customer contact and business process outsourcing solutions that help Fortune 500 companies grow revenue and manage costs. Founded in 1997 and headquartered in Nacogdoches, TX, ETI employs over 1400 team members occupying 3 state-of-the art customer interaction centers in East Texas and Gujarat, India with corporate facilities in Palm Beach Gardens, Florida.